Every day, millions of users create, share and discover ideas on Twitter,Users also find great value connecting with businesses of all kinds on Twitter to:
- Share their experiences, both good and not so good.
- Provide feedback on recent events or launches
- Discuss product ideas
- Learn about exclusive deals or offers
- Get customer service
A few of many Twitter success stories
• Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter
• Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries.
• Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering
How does it work?
• Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.
• The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from
• Twitter works equally well from your desktop or mobile phone
Before you dive in
• Try searching for your company and a few key topics in your field
• Listening can help you get a sense of how you want to engage on Twitter
Getting started is easy
• Signing up for an account takes just a few minutes
• To help people recognize and trust your account, fill out your profile completely and include a picture
Follow relevant accounts
• Following somebody means you’ve subscribed to their tweets
• To find people talking about your company or topics in your field, use search.twitter.com
• When you find a good candidate, look under their picture for the Follow button
• You can also choose to interact without following an account, just send them a tweet
Post tweets
• People like tips, links to interesting stories and blog posts (they don’t have to be about your company), exclusive deals and a good sense of humor.
• People like the human touch and will appreciate posts with your thoughts and experiences more than you think
• They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes
Key terms…
• To follow somebody is to subscribe to their messages
• A tweet is an individual message
• A DM or direct message is a private message on Twitter
• RT or re tweet is to repost a valuable message from somebody else on Twitter and give them credit
• Trending topics are the most-discussed terms on Twitter at any given moment
…and some special lingo
• @username is a public message to or about an individual on Twitter
• A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic.
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